TEAM

James Reader – CEO

With over 20 years experience in global exhibitions and a history of outstanding sales achievements in the events industry, James has a history of launching world class B2B shows. Having made a name for himself in the transportation events industry at UKi Media & Events and Reed Exhibitions, James has an eye for innovation and creativity, successfully developing ideas from concept through to actuality.

contact james: james.reader@smartershows.com

Martin Godding – CFO

Martin spent 20 years in professional practice advising clients ranging from SMEs to global quoted groups. Since moving into commerce he has held senior financial, commercial and general management positions, mainly in the technology and service sectors. More recently he has spent time in a variety of interim management roles. His broad depth of experience is crucial to the sustained growth of our company. Martin is a chartered accountant and is a Fellow of the Institute.

contact martin: martin.godding@smartershows.com

Emma Stokes – Joint Managing Director

Smarter Shows is fully committed to delivering success for its ever-growing community of partners, exhibitors, speakers, delegates and attendees through high value event exchanges and experiences. Emma is delighted to jointly lead such a creative and dynamic young company. Smarter Shows' consistent delivery of market-leading events for an extensive range of advanced manufacturing industries globally is made possible through the enthusiasm and drive of every department and team member. Our mantra of ‘no stone left unturned’ paired with a professional and fun-loving attitude has led to remarkable event success for corporate clients and start-ups alike throughout an impressive ten-year history. In a buoyant, Brighton office by the sea, Smarter Shows benefits from a truly unique company culture which breeds inventiveness and a fresh approach. Emma brings over 15 years of media and events experience in a range of different roles and sectors and an unshakeable belief in the value that quality B2B exhibitions and conferences contribute towards driving industries forward.

contact emma: emma.stokes@smartershows.com
tel: +44 1273 916296

Mindy Emsley – Joint Managing Director

With almost 20 years’ experience in designing and delivering B2B events across a broad range of industries and geographies, Mindy’s passion for creating multi-faceted, interactive conferences and exhibitions continues to grow and is well-suited to jointly-leading an innovative and ambitious company like Smarter Shows. Responsible for launching preeminent industry events such as The Battery Show and Foam Expo, the forward-thinking dynamic team based in Brighton prides itself on creating meaningful B2B relationships and driving collaboration and innovation in the segments in which they operate.

contact mindy: mindy.emsley@smartershows.com
tel: +44 1273 916311

Gordy McHattie – Event Director, Space Tech Expo USA / Space Tech Expo Europe

Gordy has a Combined Hons Degree in Industry and Enterprise, Media Studies, Psychology and English Literature. He worked at his first exhibition when he was just 16 years old (dressed as a cat), before building a successful career in Premium Automotive Sales and Finance, where he was Sales and Business Manager at both BMW and Audi dealerships. After living in Canada for 6 months, Gordy moved back to the UK to join the Smarter Shows team and work on Space Tech Expo, combining his past experience working at exhibitions and his extensive sales skills.

contact gordy: gordon.mchattie@smartershows.com
Tel: +44 1273 916309

Jamie Reid – Event Director, Foam Expo North America and Foam Expo Europe

After leaving college, Jamie turned his hobby of Inline skating into a career by becoming both a professional athlete and brand manager for the companies he represented. The experience gained from this role led to a career of sales and business development within the Automotive, Training and IT sectors. From dealing with vehicle collections for high net worth clients, to new product development for global IT, Security and Defence firms. With over 15 years’ experience in sales and business, Jamie’s dynamic background is now being used in Smarter Shows events both in the U.S. and Europe and is now heading up Foam Expo USA and Foam Expo Europe.

contact jamie: jamie.reid@smartershows.com
tel: +44 1273 916301

Danny Scott – Event Director, Ceramics Expo

With over 17 years working as a sales professional, Danny has a vast amount of experience working in fast-paced B2B & B2C environments covering many industry sectors including; Events, FMCG, Recruitment and IT. Renowned for his consultative approach, Danny has now joined the Smarter Shows team to help with the continual development of the already established Space Tech Expo and the co-located Aerospace Electrical Systems Expo.

contact danny: danny.scott@smartershows.com
tel: +44 1273 916295

Natalie Roberts - Accounts Manager

Natalie originally studied Applied Mathematical Sciences at Dublin City University before moving to England in 1990. She then joined a Norwegian owned International Shipping Organisation were she remained for nearly 20 years working her way up to become Accounts/Office Manager. In January 2014 she joined Smarter Shows as their Accounts Manager and has since also been given the title Amazing Brownie Maker!

contact natalie: natalie.roberts@smartershows.com
tel: +44 1273 916308

Joanna Morris - Office and Accounts Assistant

Joanna comes from an administrative background having worked for the NHS as Pathology Quality Management Assistant and in the leisure industry. Her strong organisational skills and attention to detail are a great fit in her role at Smarter Shows. 

contact Joanna: joanna.morris@smartershows.com
tel: +44 1273 916319

Alexandra Beveridge – Marketing Director

An experienced events marketing professional, Alex has 12 years marketing experience, within B2B exhibitions and conferences and digital marketing. Responsible for the marketing, data, technical and creative strategy for Smarter Shows, she works closely with the event teams to drive growth and participation in all events. With a 2:1 (hons) degree in Business Studies and Marketing from University of Brighton, and companies such as IBM, o2 and Brighton Fashion Week on her CV, Alex has a wealth of experience and thrives on new challenges!

contact alex: alex.beveridge@smartershows.com
tel:  +44 1273 916291

Caroline Kirkman – Senior Marketing Manager, Space Tech Expo USA, Space Tech Expo Europe, Ceramics Expo

Caroline got her first taste for marketing during her Information and Media degree at the University of Brighton. She then started her career in the gaming industry before moving into the Hair and Beauty sector. Her all-round passion for marketing led her to further studies, gaining two Diplomas in marketing. Caroline’s strategic skills coupled with her unflappable nature make her an invaluable asset to Smarter Shows. 

contact caroline: caroline.kirkman@smartershows.com
tel: +44 1273 916293

Georgia Boyer – Marketing Executive, Foam Expo USA, Foam Expo Europe

After graduating with a (2:1) BA Hons in English Language and Literature, Georgia continued her studies at Sussex University and completed her PGCE in primary education – giving her qualified teacher status. Georgia brings a hard-working attitude and great organisational skills to her first full-time marketing position at Smarter Shows. 

contact georgia: georgia.boyer@smartershows.com
tel: +44 1273 916 318

Julia Esgate Christmas – Marketing Executive, Space Tech Expo USA, Space Tech Expo Europe, Ceramics Expo

After graduating with a 2:1 BA Hons in English Literature at the University of Brighton, Julia began at Smarter Shows for her first full time marketing position. Julia brings great organisational skills and a passion for social media to her role of Marketing Executive.

contact julia: julia.esgate@smartershows.com
tel: +44 1273 916263

Elena Mitsiou - Marketing Executive, Adhesives and Bonding Expo, Future Vehicles NVH Summit, Ceramics Expo

Having worked and studied in Greece, Spain and the UK, Elena is a citizen of the world. She holds a BA in English Literature, a MSc in Tourism Management as well as an an accredited diploma in Events with major in Marketing and Communications. Prior to joining our team, she was working as a Conference Coordinator at University of Sussex. 

contact elena: elena.mitsiou@smartershows.com
tel: +44 1273 916298

Anastasia Baka - Attendee Engagement Executive

Anastasia is a Social Scientist from Greece with a specialisation in Media Practice for Development and Social Change. Prior to joining our Marketing team, she had worked as an academic researcher, a General Elections campaign coordinator and policy researcher in Scottish politics and now brings her enthusiasm for research and communication to the role of Attendee Engagement Executive.

contact anastasia: anastasia.baka@smartershows.com
tel: +44 1273 916300

Helen Callaghan – Production Manager

With over 5 years industry experience across multiple sectors including managing an export department and market forecasting, there’s no doubting that Helen has amassed a broad and varied skillset to draw upon and add to the creative process. Originally from Birmingham where she also completed her degree in Fashion Design, she has now settled in the UK's creative hub that is Brighton and Smarter Shows!

contact helen: helen.callaghan@smartershows.com​
tel: +44 1273 916

Lee Mizzi – Creative Manager

Initially graduating in Photography and working as photographer and photography tutor, Lee then followed his passion for digital imaging and pursued a career in graphic design. For over 8 years Lee has designed for companies, universities and associations all over the world and produced a varied and impressive portfolio. In his role as Creative Manager, Lee is responsible for ensuring that Smarter Shows creative output is of the highest standard and at the forefront of the industry. Lee is also volunteers for the charity sector as the designer for Kiya Survivors.

contact lee: lee.mizzi@smartershows.com
tel: +44 1273 916306

Megan Gill – Junior Designer

Originally from Hampshire, Megan studied Graphic Design at Falmouth University, graduating with a 2:1. Finding herself missing the sea too much when returning home, she decided Brighton was the place to be due to its creative atmosphere. Megan brings a hard-working and friendly attitude to the team at Smarter shows and approaches each new task with enthusiasm.

contact megan: megan.gill@smartershows.com
tel: +44 1273 916315

Nicholas Longworth – Product & Portfolio Development Manager

Over the last decade, Nick has hosted B2B events in a range of different sectors – Biopharmaceuticals, Sports Technology, Finance – in Europe, USA and Asia. He joined Smarter Shows in October 2018 to expand its current portfolio and further develop the product offering. His career has predominantly focused on developing content for executive conferences, whether that be agendas, workshops or online community platforms. Nick graduated from Trinity College Dublin with a BA Hons in Biochemistry with Immunology, and holds Master degrees in International Business (Edinburgh University) and Space Physiology (Kings College London). 

contact nick: nicholas.longworth@smartershows.com
t: +44 1273 916292

Joel Lestrad – Business Database Manager

Joel has over 13 years of B2B CRM experience with strong expertise in lead generation.  Before joining Smarter Shows, Joel implemented global reporting metrics, championed data integrity, and managed lead generation strategies respectively for Worldwide Business Research and ExL Pharma, in New York City. Joel is currently responsible for the CRM and data strategy for Smarter Shows. 

contact joel: joel.lestrad@smartershows.com
tel: +44 1273 916305

Grant Jordan – Database/Technology Assistant

Grant brings strong IT analytical skills. He has a strong interest in computer based pursuits outside of work, enjoys team-building and looks forward to expanding his experience and knowledge within the industry. His structured approach and tenacious nature has quickly made him an invaluable asset to the data team.

contact grant: grant.jordan@smartershows.com
tel: +44 1273 916310

Ben Jordan – Business Relationship Specialist

After graduating with a 2:1 in Music Production, Ben has started full time on the data team with a great attention to detail and a keen eye for potential leads. Organisation and teamwork skills picked up over years of studying and working lead him to be highly effective in his role and within Smarter Shows.

contact ben: benjamin.jordan@smartershows.com
tel: +44 1273 916946

Fleur Jonker – Senior Conference Producer, Future Vehicles NVH Summit and Adhesives & Bonding Expo

In this role Fleur enjoys building relationships with industry experts to create engaging conference programs that resonate with their audiences. Analysing delegate feedback and attendee data, understanding complex supply chains through market research, and writing copy for the website, newsletter and social media channels are just a few of the things that Fleur enjoys about this job. Her ability to understand complex subject matters, high level of organisation and enthusiastic proactive attitude are a few of the skills that she brings to the table. Originally from the Netherlands, Fleur moved to the UK in 2013 where she started at American Express before joining the company in 2015. 

contact fleur: fleur.jonker@smartershows.com
tel: +44 1273 916313

Nicole Heins – Conference Producer, Space Tech Expo, Space Tech Expo Europe

Originally from the Netherlands, Nicole moved to the UK in 2013 following obtaining her BA in Journalism. Nicole has a passion for all things space technology and advanced manufacturing, and secretly wished she was an engineer. Nicole combines her research and journalism skills to provide compelling content for the Space Tech Expo platforms. Nicole loves being on-site at the Space Tech Expo events and ensures all conferences are run smoothly. If you are around at Space Tech Expo, come and say hi! In her spare time, Nicole is an avid hiker, (very) amateur landscape photographer and ultra-passionate about women’s football.

contact nicole: nicole.heins@smartershows.com
tel: +44 1273 916 300

Callum Gibson – Conference Producer, Foam Expo North America, Ceramics Expo

Callum attended the University of Brighton, graduating with a degree in Ba History, Literature and Culture. He then went on to complete a Master of Arts degree in Intellectual History at the University of Sussex. He now applies his attention to detail, research and copywriting skills to the role of Conference Producer for Foam Expo North America and Ceramics Expo.

contact callum: callum.gibson@smartershows.com
tel: +44 1273 916 302

Emma Uwins – Operations Director

With over a decade of publishing, exhibition and media experience in Europe and the US, Emma prefers a hands-on approach to producing expos, using her extensive knowledge to launch, coordinate, and manage the entire Smarter Shows portfolio of international events. Emma’s excellent skill in relationship building with venues, contractors and suppliers, combined with her ability to negotiate the best deals for both Smarter Shows and its exhibitors, ensures the smooth running of every event from start to finish. Highly efficient in her role, Emma always delivers.

contact emma: emma.uwins@smartershows.com
tel: +44 1273 916297

Emily Hewitt – Event Coordinator

Coming from a varied background of bar management and recruitment positions, Emily utilised these skills by moving into events. After spending two years building her experience within corporate private events, she was looking to develop further. The newest addition to the Operations team, Emily is hoping to complement the team with her hardworking nature, and to develop further within exhibitions.

contact emily: emily.hewitt@smartershows.com
Tel: +44 1273 916322

Laura Day – Senior Operations Manager

Graduating from Coventry University with a BA (Hons) degree in Business & Marketing, Laura joined Smarter Shows to begin her career within the events industry, using her exceptional level of customer service to manage exhibitors across all Smarter Shows events. Laura’s highly organized approach, strong attention to detail and hard-working attitude has seen her work her way up to Senior Operations Manager, where she strives to deliver operational excellence across a number of Smarter Shows events each year.

contact laura: laura.day@smartershows.com
Tel: +44 1273 916303

Frédérique Bendjelloul – Operations Manager

Originally from France, Frédérique has lived abroad since 2005, choosing to relocate to Brighton in 2015. She comes from an operational events background, ranging from corporate to large-scale sporting events. Since living in Sussex, Frédérique has worked in the exhibition industry, first as bespoke stand production manager, and now as part of the Smarter Shows team. She brings her excellent organisation skills to help deliver seamless events that Smarter Shows is known for.   

contact frédériquefrederique.bendjelloul@smartershows.com
Tel: +44 1273 916304

Steve Cunningham – Technical Director

Steve has been working in the events industry for the last seven years.  He has been working with Smarter Shows since its foundation and prior to that was working for four years at UKIP Media and Events one of the largest events companies in the country.  Steve’s core skill set is as a website developer but his role now encompasses all things technical at Smarter Shows.  Such as supervising the web development team, data management, email marketing, pre show and onsite event registration, technical strategy and decision making, business process analysis, IT and telephony. 

contact steve: steve.cunningham@smartershows.com
tel:  +44 1273 916317

Mark Smedley – Web Development Manager

A graduate in Space Science and Systems, Mark has adapted his technical abilities over the years to incorporate emerging web technologies. At Yuzoz, Mark was privileged to work with pioneers in the commercial space industry and created early links between the emerging space projects and current internet culture. As a free-lance consultant he has worked with award winning companies on various media driven applications from games, viral campaigns to large data driven web apps. He now works to bring smarter apps to Smarter Shows.

contact mark: mark.smedley@smartershows.com
tel:  +44 1273 916307

Matt Murphy – Junior Web Developer

After graduating from the University of Sussex with Bsc in Computer Science, Matt has taken his previous experience working on dynamic multimedia web pages along with the organisational skills he picked up working for Oxfam and campaigning for Important issues to land his first full-time job with Smarter Shows.

contact matt: matt.murphy@smartershows.com
tel:  +44 1273 916300

Mark Hill – Developer

Coming to the company with more than ten years’ experience in international communications, Mark has become an indefatigable lynch-pin in company efforts to improve data-quality and processes.  Always hard working and looking to learn new things, Mark is hoping to continue to contribute to perfecting company data tools.

contact mark: mark.hill@smartershows.com
tel: +44 1273 916946

Raj Khehar – Exhibition Manager, Space Tech Expo USA / Space Tech Expo Europe

Graduating with a degree in Business Economics, Raj has over 15 years of experience as a technical sales professional in the pharmaceutical industry, IT, recruitment, and events in both B2B and B2C environments. In each role his success has been down to developing a productive focus on the client’s needs and goals, and to targeted networking aimed at fostering strong business ties 

contact raj: raj.khehar@smartershows.com
Tel: +44 1273 916294

Paul Hooker – Event Director, Adhesives & Bonding Expo

Originally graduating as a Media Technologist, Paul formed and operated an international photo restoration company serving historians and collectors of old photographic media. After passing on ownership of the business to pursue a passion for psychology and communication, Paul worked closely with groups and individuals as a trained behavioural therapist. He brings 8 years’ business creation, development and communication experience to Smarter Shows.

contact paul: paul.hooker@smartershows.com
tel: +44 1273 916312

Nathan Reuby – Exhibition Manager, Foam Expo North America, Foam Expo Europe

Nathan joined Smarter Shows as an Exhibition Manager for Foam Expo 2017 and assisted in ensuring one of the company’s (and industry’s) most successful launch events. Nathan’s experience in both management roles, client relations and building databases from scratch gives him the skills required to ensure the on-going success of not just Foam Expo USA but its new little sister Foam Expo Europe.

contact nathan: nathan.reuby@smartershows.com
t: +44 1273 916301

Raymond Pietersen – Exhibition Manager, Ceramics Expo

With a strong background in B2B Sales and more recently Technical Recruitment,  Raymond highlights his passion for delivery as his main driver and why he chose a role as an Exhibition Manager for Smarter Shows. Throughout his sales career, he has always put his success down to his ability to apply himself, understand his industry and build strong relationships with key influencers and decision makers. Born and raised in South Africa, Raymond enjoys regular trips back to his native country where he says nothing quite compares to braai’d borewors and pap with the family. 

contact raymond: raymond.pietersen@smartershows.com
t: +44 1273 916290​

Anthony Roberts – Exhibition Manager, Adhesives & Bonding Expo

Anthony achieved huge success delivering The Battery Show & Electric & Hybrid Vehicle Technology Expo Europe, playing a pivotal role in delivering the highest quality and one of the fastest growing trade shows the industry has ever seen, enabling and assisting in the growth and development of the industry. Now focusing efforts on the highly anticipated launch of the Adhesives & Bonding Expo, making key introductions and creating new B2B relationships, driving the adhesives industry forward.

contact anthony: anthony.roberts@smartershows.com
t: +44 1273 916482