Smarter Shows | Senior Marketing Manager

Senior Marketing Manager

Job Description: Senior Marketing Manager

Role type: Full-time, permanent

Location: Central Brighton (plus homeworking as required / desired)

Team: Marketing

Start date: February 2022

 

 

Fabulous opportunity to work on both long-established B2B trade show brands and exciting launch events.

The Senior Marketing Manager is the lead marketer across a portfolio of brands, which includes all products and services delivered by each brand within the portfolio (face-to-face including expo, and digital).

 

They will be responsible (working in partnership with the Marketing Director) for setting, and then achieving, strategic marketing objectives (both metric and financial), and overseeing the execution of brilliant marketing campaigns, designed to contribute to the success of the expos / brands within their portfolio.

They’ll be target led, with a background in B2B marketing within a commercial environment, and able to set robust campaign budgets (including channel specific cost-per-acquisition targets).

Analytical in their approach, using evidence-led methodologies where possible to inform decision-making, the Senior Marketing Manager will be ambitious for their portfolio, and comfortable working on numerous campaigns (and brands) at any one time.

Agreed marketing strategies will be executed through detailed multi-channel tactical campaigns, which will be planned, created and then delivered in partnership with Marketing Executives / Senior Marketing Executives / Marketing Assistants.

Product knowledge is a vital part of this role, and as such the Senior Marketing Manager will be expected to stay abreast of the key development and news stories that are relevant to the industries served by the brands in their portfolio.

 

Key attributes and competencies

• 4-5 years marketing experience (event marketing or business media experience essential).

• Exposure to strategic marketing concepts or tasks conducted to identity strategic insights.

• Excellent written and verbal communication skills.

• A proven b2b copywriting background.

• Multi-channel campaign planning and execution experience.

• Excellent all-round digital marketing knowledge and hands-on channel expertise.

• Budgeting knowledge, including calculating / setting cost-per-acquisition figures (or similar).

 

Salary and benefits
Full details on application.

 

 

For more details or to make an application, please contact:

Ben Parker, Marketing Director, Smarter Shows (Tarsus) Ltd

ben.parker@smartershows.com