Smarter Shows | Sales Manager

Sales Manager


Job Description: Sales Manager

Role type: Full-time, permanent

Location: Central Brighton (plus homeworking as required)

Team: Sales

Smarter Shows is a vibrant, dynamic business-to-business exhibition and conference company based in the centre of Brighton.  We are seeking experienced sales managers / exhibition managers to work on our prestigious sector leading expo brands.

This is an opportunity to make a real impact as a senior member of our sales division.  A key supporting role to the Portfolio Director, via outstanding Account Management you will be responsible for growing the investment of the core exhibitor base to set targets – through increasing exhibition footprint and through selling sponsorship and other related digital opportunities.  You will also be responsible for successfully securing key new acquisition targets and launching new events in line with the portfolio’s growth strategy.  You will do this through establishing and maintaining strong relationships with your clients – understanding their objectives and requirements and feeding back critical intelligence to help shape the event and its future direction.  As a senior member of the team you will lead by example and will assist in supporting more junior members of the sales team and in running the day to day sales operations.

Roles & Responsibilities:

  • Exhibition, sponsorship, and digital sales to meet brand growth targets (on both existing and launch events)
  • Sales reporting including revenue, pipeline, and activity reporting.
  • Effective collaboration with the Portfolio Director as well as the Marketing, Conference Production and Operations’ teams to create and fulfil a variety of profitable exhibitor and sponsor opportunities
  • Keeping thoroughly abreast of the global competitive environment and keeping an accurate record to inform scheduling and event development decisions
  • Attending competitive events globally to meet with current and prospective clients
  • Close collaboration with Operations to maintain an accurate and effective floorplan
  • Close collaboration with Marketing to profile the exhibitor base and sponsors effectively on the website, and through the other directives and initiatives of the marketing campaign
  • Accurate and timely maintenance of the company CRM system including call logging, pipeline management and analysis
  • Assistance in training, development, and motivation of junior sales team members
  • Gathering market intelligence from the exhibitor base to inform event development and growth strategies

Who you will be:

An ambitious, hard-working, and charismatic event sales professional who has demonstrated success in achieving and exceeding growth targets through skilled new business acquisition and consultative account management.   A proven salesperson with a minimum of 4 years relevant event / exhibition experience looking for more responsibility, prominence, and reward.  You will have: 

  • Passion, drive, determination, and commitment to individual, team and business goals
  • The ability to develop and grow strong relationships at C-level 
  • Excellent questioning and closing skills
  • A good commercial understanding of events / exhibitions / digital
  • An aptitude for quickly understanding new industries and markets to serve them effectively through the sale of commercial opportunities
  • Great research and analytical skills in understanding the competitive marketplace and developing strategies and tactics to sell our events effectively given competitive market conditions
  • A team mentality - understanding the importance of effective collaboration and able to work with a variety of functions towards positive solutions and outcomes
  • Great organisational skills to effectively manage and report on active sales campaigns

Smarter Shows offer:

  • A central Brighton office workspace (when available, in accordance with Government guidelines)
  • Summer and winter staff parties (in accordance with Government guidelines)
  • A dog friendly office
  • A supportive team environment
  • Opportunities to work on successful, growing, brands and events, including launch events
  • Opportunities to attend Smarter Shows and other industry events overseas


 Salary details on application.


For more details or to make an application, please contact:

Tom Rhodes, Portfolio Director, Smarter Shows (Tarsus) Ltd