Smarter Shows | Privacy Policy

Privacy Policy

Privacy and Cookie Policy

Smarter Shows is a global B2B events organiser based in Brighton, UK.

This privacy policy governs the collection and use of personal information by Smarter Shows. For more information about Smarter Shows please see: This website is owned and run by Smarter Shows (Tarsus) Limited.

We are committed to protecting your privacy. This privacy policy explains the types of personal information we collect, how we use it, who we share it with, how we protect that information, and your legal rights in relation to your personal information. We are committed to abiding by this privacy policy, as well as the requirements of applicable data protection laws. By accessing, browsing or otherwise using our website, you confirm that you have read and understood this privacy policy.

Smarter Shows (Tarsus) Limited

For the purposes of applicable data protection laws, Smarter Shows, “ us”, “we” or “our” is the data controller. Smarter Shows/We means Smarter Shows (Tarsus) Limited. Our registered office is at Second Floor, 79/83 North Street, Brighton, BN1 1ZA. Should you need to contact us, please contact us at or please write to us at:

The Data Protection Officer, Smarter Shows (Tarsus) Limited, Second Floor, 79/83 North Street, Brighton, BN1 1ZA

What is covered in this policy?

This policy covers all personal information collected and used by Smarter Shows. “Personal information" means any information that (either in isolation or in combination with other information held by us) enables you to be identified as an individual or recognised directly or indirectly.

This website is not intended for children and we do not knowingly collect data relating to children.

Gathering of your personal data

We may collect information about you from different sources detailed below.

Information / data that you provide to us:

When you access and browse our website (including when you register for an event, subscribe to our newsletters or fill in forms on our website), download our Event App and when you correspond with us by phone or email or other electronic means including social networking websites, you may give us information about yourself. The information you give us may include:

  • your name and title;
  • payment processing information;
  • postal address;
  • personal/work email address;
  • landline and/or mobile telephone number;
  • delivery details;
  • dietary and access requirements;
  • your photo;
  • your social media account details;
  • information about your employment (including your job title, responsibilities and employer’s details); and
  • your marketing preferences.

Information / data that we collect about you:

With regard to your visits to our website, we may also use cookies and other technologies such as our website tracking partner, Lead Forensics, to automatically collect the following information:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the internet, browser type and version, time zone setting, operating systems and platform; and
  • Information about your visit, including the full Uniform Resource Locators (URL) clickstreams to, on and from our website, products you viewed or searched for, page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), methods used to browse away from the page and any phone number used to call us.

Information / data that we receive and collect from other sources:

We may receive information about you from other websites operated by Smarter Shows or from the other services that we provide including our events, webinars and newsletters.

We may also collect personal information provided to us by other companies who have obtained your permission to share this information with us, or who need to share information with us in relation to our goods and/or services you have purchased or events and webinars you have registered for, such as: Salesforce, N200, SagePay, Income Systems, Echosign, Financial Force, Dotmailer, ON24, LinkedIn, Jublia, Form Assembly, Gleanin, Google Adwords, Google Analytics, Google Cloud, Facebook, Twitter, Bing and Xing and may receive information about you from them. If you link your Google, Facebook or Twitter accounts or any accounts from other third party services (i.e. public forums such as blogging sites) to Smarter Shows then we also receive information from those accounts to the extent you’ve agreed to this as part of your settings and that third party’s privacy policy.

Cookies and our cookie policy

Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

A cookie is a small file of letters and numbers that we store on your computer's hard drive or on your browser. Cookies contain information that is transferred to your computer’s hard drive. Cookies help analyse web traffic or remember when you visit a particular website. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use first party cookies (these are placed there and used solely by Smarter Shows) and third-party cookies (these are placed there by third parties we work with).

We use the following cookies:

  • Strictly necessary cookies: These are cookies that are required for the operation and functionality of our website. They include, for example, cookies that enable you to make use of e-billing services.
  • Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies: These are used to recognise you when you return to our website. This enables us to remember your preferences (for example, your choice of language or region).
  • Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:




More information


PHP Session Id

Functionality cookie

Basic server side session tracking for basic website usage and to keep a users preferences between pages



Functionality cookie

CDN: Stores users sessions

Facebook pixel


Targeting cookie

Used to monitor advertising campaigns with 3rd party submitted data

Google Analytics


Performance cookie

Google Adwords


Targeting cookie

Used to monitor advertising campaigns with 3rd party submitted data

Google DoubleClick


Targeting cookie

Used to monitor advertising campaigns with 3rd party submitted data

YouTube cookies


Targeting cookie

3rd party tracking of video usage

Twitter cookies


Targeting cookie

Used to monitor advertising campaigns with 3rd party submitted data

LinkedIn cookies


Targeting cookie

Used to monitor advertising campaigns with 3rd party submitted data






Performance cookie

Internal System to track anonymous website usage




Targeting Cookie

Completed registration tracking against 3rd party submitted data

Smart Digital:


Smart Digital

Performance Cookie

3rd party tracking of video usage

Lead Forensics:



Lead Forensics

Targeting cookies

Website usage against 3rd party submitted data

Google Tag Manager


Functionality cookie

Container for all tracking cookies.

Please note that selected third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. We are not responsible for the content or privacy policies of third parties and we advise that you check these yourself.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can activate the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

To opt out of being tracked by Google Analytics across all websites visit .

Our use of your personal information

We will only process your personal data where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal data. Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. You should know that no matter what legal basis applies, you always have the right to request access to, rectification of and deletion of your data under data protection laws.

We may process your personal information for the following purposes:

How we may use your personal data:

Purpose of using your personal data:

The lawful basis for us processing your information:


To provide you with products and services

We may use your personal information to allow us to meet our contractual obligations, or to offer you products or services relevant to your business and professional interests

We require your personal information as a necessity to performing our contractual obligations

To provide a product or service that matches your requirements

We may use your personal data to enable us to understand your requirements and enable an experience relevant to your business or professional interests

We have a legitimate interest in providing you with a service that meets your requirements

To continually improve our events and service to you

We use information such as your email or telephone number to contact you to collect feedback from you to improve our services

We have a legitimate interest in enhancing and improving our service to our event participants

To update our website to display exhibitors and speakers contact details to prospective visitors and attendees of our events

We may share your name, organisation and job title to inform visitors about the details of our events

We have a legitimate interest in keeping you up to date with our service offerings and details of our events

When you apply for a position with us either directly or via an agency

We use your information that you provide to us, including your CV, references and other recruitment information

We have a legitimate interest in processing this information for our business and to keep you informed about your application

To notify you of any changes to our services

We have a legitimate interest to ensure that you are kept up to date with any changes including in relation to our events, products and services

Sales, customer service and administration

To respond to product and service enquiries either online or by telephone

We will use personal information such as your email and telephone number to provide you with information relevant to your enquiry, transaction or registration

If your query relates to a product or service you have purchased, we have a contractual obligation to use your personal information to respond. If your enquiry is about a product or service, we have a legitimate interest in using your information to respond to allow us to provide a tailored offering

To ensure our database is maintained

We may use your information to maintain our database and ensure our records are kept up to date and to keep you informed of products and services that may interest you

We have a legitimate interest in ensuring we are offering you products and services relevant to your current requirements

Marketing and research

To tell you about special offers for products

We may use your personal information to offer you products or services relevant to your business and professional interests

We have a legitimate interest in providing you with products and services are relevant to your requirements

To promote further participation in our events, products and services

We may use your personal information to qualify your relevance for further participation in our events

We have a legitimate interest in using your information to determine these opportunities

To send you segmented marketing emails with event news and content

We may use personal information like your email address, company, job function and product/service preferences to create profiles and send you targeted communications relevant to your business or professional interests and ensure you receive messaging that is relevant to your requirements

We have a legitimate interest in using your data to ensure you receive messaging that is relevant to your requirements

To contact you for research purposes to improve our events

We may use your personal information such as your email and telephone number to collect feedback, enhance our offering, pilot and launch new products

We have a legitimate interest in continually improving our products and services to our event stakeholders

Web and technical

To troubleshoot and diagnose any technical problems with our systems to improve our service to you and for system administration purposes in relation to our website and for internal operations, including data analysis, testing and research

We may use personal information such as your IP address to resolve any technical problems

We have a legitimate interest to resolve any technical problems, for the provision of our administration and IT services, network security, to prevent fraud and maintain our network and data security

To analyse how you use our website

We may use personal information such as cookies and tracking technologies

We have a legitimate interest in continually improving our website to meet your requirements and to enable us to improve the user experience and to ensure that content is presented in the most effective manner for you and for your device

Event, exhibition and conference

If you have agreed to participate in our events, we may take photographs and videos of attendees, exhibitors, speakers and sponsors to use for promotional purposes

We take photographs and video at our events for educational, news or promotional material, in print, electronic or other media, including on our website and on social media

We have a legitimate interest to use such information to promote and grow our business

We will collect data regarding your attendance at our events

We will scan your badge to allow you to gain entry to our events and determine that you have attended one of our events.

We have a legitimate interest in collecting and analysing this information to help improve your experience and network effectively with our exhibitors

Where you have consented to receive communications or marketing from third parties e.g. where you provide information directly to an exhibitor or third party at our events or if you allow an exhibitor to scan you badge

Where you provide your information or allow an exhibitor to scan your badge, you are consenting to allow them to contact you in relation to receiving their marketing and other third party communications

You have provided your consent to be contacted by other third parties and their use of your information is their responsibility and subject to their privacy policy

To analyse attendee movement around our events

Through the use of an app or other location data we may use this information

We have a legitimate interest in using this information to continually improve our events and service offerings

Where you are an exhibitor at one of our events, we may share your information with our third parties to help deliver our services during the events

We may need to share your name, email, telephone number, organisation and job title with third parties such as subcontractors to set up the event space to the requirements you specify e.g. in terms of stand construction and furniture

We have a legitimate interest in using your data to improve your experience and deliver appropriate and relevant services

Legal and contractual

To allow us to fulfil our contractual obligations to you when you have purchased any goods or services from us

We may use your personal information such as email, telephone or postal information

We are required to use your personal information to allow us to fulfil our contractual obligation to you

To comply with applicable legal requirements or to defend legal claims we may be subject to

We may be required to use your personal information to comply with legal requirements, e.g. insurance, financial, health and safety etc.

We have a legal obligation to process your personal information in this way

To comply with health and safety regulations

Exhibitor details may be provided to the venue management when there is food provided on the stand

We are required to use your personal information as it is necessary for us to comply with our legal obligations. It is also in our legitimate interest to ensure the health and safety of all visitors and attendees at our events and in relation to the provision of our services

Special category data

Certain categories of personal information have additional protection under the General Data Protection Regulation (the GDPR). These categories include information about your health, religious or philosophical beliefs and racial or ethnic origin.

We may process special category data where this is provided by you to inform us of any dietary or other health requirements such as assistance requirements. We will process this information to provide you with the assistance you require or have requested. We will only process your special category data where we have your explicit consent.

Transfers of personal data

Personal data may be transferred to countries outside the European Economic Area (the EEA), including countries, which have less strict, or no data protection laws, when compared to those in Europe. Whenever we transfer your information as described above, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal data and to make sure it is treated securely and in accordance with this privacy policy and applicable data protection laws. In addition, we limit access to your personal data to only those employees, contractors and other third parties who are required to assist in carrying out our services.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We also work with suppliers and partners who may make use of cloud and/or hosted technologies. We undertake data security due diligence on our partners and ensure that these partners conform to appropriate accreditations.

Retention of personal data

Smarter Shows will only retain your personal data for as long as necessary to fulfil the purposes we collect it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

Disclosure of personal data

We may share your personal information with our Smarter Shows controlled affiliates and within our group of companies (i.e. our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006) in order to enable you to access the services, provide you with customer support and conduct the other activities described in this privacy policy here.

We use a variety of third party Service Providers on our behalf or to assist us with the provision of services to you including marketing, operational and IT/technology services such as:

  • IT companies who support our website and other business systems;
  • Direct marketing companies who help us manage our electronic communications with you;
  • Our event registration, engagement and ticketing platform company, N200 Limited. A copy of N200 Limited’s privacy policy can be accessed here.

In the course of providing such services, these Service Providers may have access to your personal information. We require such service providers to adopt adequate technical and organisational security measures to ensure the processing of personal data only in accordance with our instructions set out in our contract with them.

We may share your data with third parties for their own purposes. We will only do this in very specific circumstances, for example:

  • With your consent, given at the time you supply your personal data, we may pass that data to a third party for their direct marketing purposes.
  • If we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation or request.
  • In the event that we sell or buy or transfer any divisions or the whole business to new owners. If this happens, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this privacy policy.

Third party websites

Our website may contain links to and from third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. Please check these policies before you submit any personal data.

Your rights

You have certain rights in relation to your personal information. These include:

  • The right to be informed about what we do with your information: this privacy policy and any details provided when we capture your personal information will keep you informed about how we will use this information.
  • The right to access your information: you can request access to the personal information we hold about you and information about how we process it.
  • The right to correct your information: to have your information corrected if it is inaccurate and to have incomplete information completed.
  • The right to object to, or restrict, us using your information: in certain circumstances you can ask us to restrict processing of your personal information.
  • The right to delete your personal information: you can request to have your personal information erased.
  • The right to stop direct marketing messages: you can do this easily by clicking on the “unsubscribe” link at the bottom of any marketing email we send you or by contacting .
  • The right to portability of your information: you can ask us to move, transfer or copy your information so that you can use this information in a different service.

To exercise these rights or to prevent such processing please either use the “unsubscribe” link found in all our marketing correspondence, or email us at .

Direct marketing

If you have given us your contact details, we may use these (in accordance with any preferences you have expressed) to send you marketing messages by email, post, phone and social media to keep you aware of what we're up to and to help you see and find our products and services. This includes sending details of special offers, services and promotions from Smarter Shows.

As part of running our business, Smarter Shows has a legitimate interest to promote our products using marketing messages to existing customers of Smarter Shows and/or those in a negotiation with us for a sale or service, unless you have asked us not to.

When we collect your personal data, we give you the opportunity to opt-out of receiving those marketing messages by simply clicking on the “unsubscribe” link at the bottom of any marketing email we send you or by contacting us at .

Your right to complain

You have the right to lodge a complaint with the relevant data protection authorities if you believe that we have not complied with applicable data protection laws. If you have such concerns we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns.

Changes to our privacy policy

We reserve the right to amend this privacy policy at our discretion, without prior notice to you. We will notify you if changes are made. Please check back regularly to keep abreast of any updates. Your continued use of our services or our website following the posting of changes to these terms means that you consent to those changes.

Contacting us

If you have any questions about this privacy policy, you can email us at

If you wish to exercise your rights under applicable data protection law and this privacy policy, please contact us by emailing or in writing at:

The Data Protection Officer, Smarter Shows (Tarsus) Limited, Second Floor, 79/83 North Street, Brighton, BN1 1ZA