Following huge success at the inaugural event, The Battery Show and Electric & Hybrid Vehicle Technology Expo Europe moves to Hanover in 2018.
For an event that serves the entire battery and electric & hybrid supply chain, Hanover is the perfect host, a city where the automotive industry plays a crucial role in the state’s economy, with 30% of employment in Lower Saxony from this sector. A large proportion of this is attributed to automotive suppliers Volkswagen Nutzfahrzeuge (VW) and Continental AG, vehicle system manufacturers WABCO, construction machinery manufacturers Komatsu Hanomag and battery factory Johnson Controls, as well as many more automobile production facilities across the state.
Development of future-oriented mobility is of vital importance to the region, a place that is thriving with opportunity for the emobility industry. This is supported by the federal government who have invested 38m Euro in the region of Lower Saxony over the last five…
The Battery Show and Electric & Hybrid Vehicle Technology Expo’ Europe debut closed earlier this month in Sindelfingen, Germany to widespread praise and promises to return with an even bigger and better event next year in the Lower Saxon capital, Hanover.
The inaugural event drew more than 4,000 visitors over three days and was representative of the entire industry spectrum, with engineers, R&D specialists, C-level personnel, and purchasing people all gathered together under one roof to discover the very latest innovations and technology in the battery and electric vehicle sectors.
Take a look at the action from the events with our “show in a go“ video:
Great! You’ve invested in a booth at the leading industry show of the year. Now what? If you want the show to be a success you’ve got to start planning at least a few months beforehand. And one of the easiest (and most cost effective) way to maximise your return is a solid social media plan.
Here are some easy social media tips to entice attendees to visit you:
1. Know your audience
Your company may have a number of social media platforms, but it’s important to find out where your attendees will be engaging the most. Make sure you’re sharing content where it’s going to be valued.
2. Promote one month out
Tease your audience! Show them an image of the product you’re launching or perhaps something even more subtle e.g. “our R&D team have an exciting development to announce – visit our booth 123 to learn more”. Give the attendees something to look forward to! Remember: always include your booth number, because…
Exhibiting at a trade show is one of the most effective ways to make new business contacts, promote your company/products and expand into new markets. Exhibiting successfully however, requires more than just committing to the floor space to get good results.
Here, I share my my top 10 tips to prepare you for exhibiting so you get the most out of your exhibition participation:
1. Complete orders for show services by the date given. By ordering on time, you will usually qualify for an advance rate.
2. Schedule any labour for straight time hours and make certain you and your materials are ready on time, as unnecessary delays can cost you money.
3. Check if the official contractor offers any booth packages. These can vary from a basic furniture package for your booth, to a fully equipped shell-scheme booth. Ordering a package instead of all items separately can save you money, so look out for these in your exhibitor…
I recently read “The Circle” by Dave Eggers – an engaging warning of a time in the (perhaps not too distant) future when all online social media and technology conglomerates have been consumed by one giant superpower, with increasingly disturbing consequences. The lead character is soon engulfed in a world where human contact is replaced by a constant and metricized battle to thrive through competitive online engagement. It was a truly eye-opening read and I took away a re-energized passion for the business of face-to-face events – the business that everyone at Smarter Shows is positively committed to.
Don’t get me wrong – I’m not a technophobe or a member of the anti-social media brigade. I understand that in the modern age, many of us have a very wide network of friends, colleagues and associates with whom it would be impossible to keep up if “face-to-face” meetings were the only option. The fact that I am writing this piece for the Smarter Shows blog is hopefully testament to that fact. However, it also highlights…
Webinars play an important role in B2B event marketing. If you haven’t already considered using them in your company – now’s the time! Not only are they a great way to generate leads, they also help you build valuable relationships with your customers.
Taking the time to develop an effective strategy for using webinars as one of your marketing tools will help build an engaging and influential platform that will reach people all over the world.
Here are some useful tips on producing an inspirational webinar:
Send an invitation email. This is an opportunity to approach your audience and convey what they will learn, as well as why it is valuable to sign up. Highlight the Q&A session with an option for asking a question in advance – this will ensure their attendance later. And make sure your ‘Register for Free’ CTA button stands out!
Circulate reminders early (particularly if plugins need…
Hashtags are an essential part of your event marketing toolkit – but as with any tool, you need to know how to handle them correctly for maximum effectiveness. Used right, they can benefit everyone involved in the show, and possibly go viral in the social media world. With hashtags now appearing on Google+, Instagram, Vine, Pinterest and even Facebook, there is no reason not to invest your time in learning this social media skill.
Attendees following your event hashtag can generate new connections, interact with speakers or exhibitors, and share their own commentary, images, videos and other highlights of the show, offering a fantastic stream of content that can maximize your event visibility within their industry. Exhibitors and speakers can generate extra buzz around their appearance at the event and draw more visitors; people who aren’t attending the show yet can view a stream of persuasive testimonials that might just compel them to sign up for days 2 and…