The Battery Show Preview Magazine - Out Now!

With less than six weeks to go until the doors open to The Battery Show (September 12-14, 2017, Novi, MI), we give you a first look of what's to come at the event, including features from the industry's leading companies in technical innovation, exclusive speaker interviews and the full list of 600+ exhibitors.

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Space Tech Expo Europe Agenda Launch - Key Senior Industry Figures Confirmed

Space Tech Expo Europe Agenda Launch — featuring senior level speakers from ESA, DLR, CNES and NASA

Space Tech Expo Europe (24 - 26 October, 2017, Bremen, Germany) is delighted to announce the full Industry Forum agenda at a glance featuring speakers from ESA, DLR, CNES, Bundestag, Airbus, NASA and NanoRacks — view the agenda here.

The two track forum runs alongside a 300+ strong exhibition hall and entry to both hall and forums is free making the event Europe’s only free-to-attend high-level space industry forum. Confirmed speakers include:



The free-to-attend Industry and Technology Forum bring together professionals in the space industry in Europe and beyond to discuss…

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GM, Ford, A123 Systems and FCA confirmed to speak at The Battery Show Conference

The Battery Show Conference recently announced its full agenda with yet another top line-up of OEMs, tier 1s, government, academic and research organisations confirmed to speak. 

Co-located with Electric & Hybrid Vehicle Technology, the three-track conference returns to Novi, Michigan (September 12-14, 2017) for an unrivalled knowledge-sharing and networking experience attracting thought leaders and experienced professionals from across the battery and H/EV supply chain, as well as key government representatives, academics and technical experts.

Speakers The Battery Show Conferenceconfirmed include Mike Tinskey, Global Director, Emerging Services, Connectivity & Electrification, Ford Motor Company, Joe Walicki, Vice President and President, Johnson Controls, Venkat Srinivasan, Director, ACCESS; Deputy Director Research and Development, JCESR, Mohamad Abdul-Hak, Manager, High Voltage Systems & Power Electronics, Mercedes-Benz, Brian Sisk, VP Cell Development,…

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Universal industry representation at Space Tech Expo 2017

Space Tech Expo USA 2017 successfully re-entered Pasadena last month as industry insiders clustered at America’s premier free-to-attend space event.

Drawing in more attendees than ever before, the Pasadena Convention Center thrummed with activity as industry peers gathered to share ideas, showcase new products, and discover the very latest in space-related technology. More than 5,000 people registered to see and test out new products and technologies from technical designers, sub-systems suppliers, and manufacturers who serve the civil, military, and commercial space sectors. Together, they made up the highest visitor count in Space Tech Expo’s six-year history. 

As well as being a place to network, source new business opportunities, and share knowledge, 2017’s the show delivered a unique insight into the evolution of the sector. Speakers, topics, and products were carefully curated and aligned closely with the interests of visitors, with content chosen for its industry-wide relevance. The calibre and diversity of attendees was testament to this. 

Space Tech Expo 2017

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Superb Platform Established for Future Success - Ceramics Expo

The third Ceramics Expo closed its doors on April 27, 2017 following another year of attendee growth and a great wave of optimism for the future.

More than 300 exhibitors set out their stalls in Cleveland’s impressive I-X Center, and they didn’t have to wait long for an excited response from thousands of visitors. “I’m really impressed with the amount of traffic we’ve had this year,” said Wendy Evans of Morgan Advanced Materials. “It’s definitely increased from the previous two years and the footprint has expanded, which is really exciting.”

This year’s expo offered more booths, a broader selection of technologies, a record number of live demos, and more countries represented than ever before, bringing an altogether wider perspective and a real panorama of innovation.

Exhibition - CEXLittle wonder, then, that Ceramics Expo 2017 attracted numerous C-suite executives drawn from right across the manufacturing, engineering design, supply, and R&D spectra, providing them all with not only presentations of…

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Europe’s leading battery and HEV event confirms new home in Hanover

Following huge success at the inaugural event, The Battery Show and Electric & Hybrid Vehicle Technology Expo Europe moves to Hanover in 2018.

HanoverFor an event that serves the entire battery and electric & hybrid supply chain, Hanover is the perfect host, a city where the automotive industry plays a crucial role in the state’s economy, with 30% of employment in Lower Saxony from this sector. A large proportion of this is attributed to automotive suppliers Volkswagen Nutzfahrzeuge (VW) and Continental AG, vehicle system manufacturers WABCO, construction machinery manufacturers Komatsu Hanomag and battery factory Johnson Controls, as well as many more automobile production facilities across the state.

Development of future-oriented mobility is of vital importance to the region, a place that is thriving with opportunity for the emobility industry. This is supported by the federal government who have invested 38m Euro in the region of Lower Saxony over the last five…

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The Battery Show and Electric & Hybrid Vehicle Technology Expo’ Europe debut closed earlier this month in Sindelfingen, Germany to widespread praise and promises to return with an even bigger and better event next year in the Lower Saxon capital, Hanover.

The inaugural event drew more than 4,000 visitors over three days and was representative of the entire industry spectrum, with engineers, R&D specialists, C-level personnel, and purchasing people all gathered together under one roof to discover the very latest innovations and technology in the battery and electric vehicle sectors.

Take a look at the action from the events with our “show in a go“ video: 

Interested in exhibiting? Email


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Social Media for Trade Shows: Tips & Tricks

Great! You’ve invested in a booth at the leading industry show of the year. Now what? If you want the show to be a success you’ve got to start planning at least a few months beforehand. And one of the easiest (and most cost effective) way to maximise your return is a solid social media plan.

Here are some easy social media tips to entice attendees to visit you:   

1. Know your audience

Your company may have a number of social media platforms, but it’s important to find out where your attendees will be engaging the most. Make sure you’re sharing content where it’s going to be valued.

2. Promote one month out

Tease your audience! Show them an image of the product you’re launching or perhaps something even more subtle e.g. “our R&D team have an exciting development to announce – visit our booth 123 to learn more”. Give the attendees something to look forward to! Remember: always include your booth number, because…

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Exhibiting at a trade show? Read my top 10 tips

Exhibiting MichiganExhibiting at a trade show is one of the most effective ways to make new business contacts, promote your company/products and expand into new markets. Exhibiting successfully however, requires more than just committing to the floor space to get good results. 

Here, I share my my top 10 tips to prepare you for exhibiting so you get the most out of your exhibition participation:

1.       Complete orders for show services by the date given. By ordering on time, you will usually qualify for an advance rate.

2.       Schedule any labour for straight time hours and make certain you and your materials are ready on time, as unnecessary delays can cost you money.

3.       Check if the official contractor offers any booth packages. These can vary from a basic furniture package for your booth, to a fully equipped shell-scheme booth. Ordering a package instead of all items separately can save you money, so look out for these in your exhibitor…

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Face Time: Are you getting yours?

Nuvation at The Battery Show

I recently read “The Circle” by Dave Eggers – an engaging warning of a time in the (perhaps not too distant) future when all online social media and technology conglomerates have been consumed by one giant superpower, with increasingly disturbing consequences. The lead character is soon engulfed in a world where human contact is replaced by a constant and metricized battle to thrive through competitive online engagement. It was a truly eye-opening read and I took away a re-energized passion for the business of face-to-face events – the business that everyone at Smarter Shows is positively committed to.  

Don’t get me wrong – I’m not a technophobe or a member of the anti-social media brigade. I understand that in the modern age, many of us have a very wide network of friends, colleagues and associates with whom it would be impossible to keep up if “face-to-face” meetings were the only option. The fact that I am writing this piece for the Smarter Shows blog is hopefully testament to that fact. However, it also highlights…

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