Smarter Shows acquisition, 04/12/2019 04 December 2019


Smarter Shows is pleased to announce that it has been acquired by the Tarsus Group.

This change opens a number of exciting opportunities for Smarter Shows exhibitor, sponsor, and visitor audiences, enabling the Smarter Shows team to further develop the existing portfolio of expos and conferences.

Commenting on the acquisition, Tarsus Group CEO Douglas Emslie, explained: “Over the years I have observed and admired what James and the Smarter Shows team have achieved. I’m really pleased to be working with them to develop and expand the business going forward. This acquisition is a perfect fit with our strategy of combining organic growth, replications and strategic acquisitions to achieve our ambitious growth targets.  I’m delighted to welcome the Smarter Shows team to Tarsus Group and look forward to an exciting future ahead’’.

James Reader, Co-Founder and CEO of Smarter Shows, elaborated on the fit between both businesses: “We’re delighted to announce the next phase of Smarter Shows’ development as part of Tarsus Group. We are proud of the reputation that we have built for delivering value to our customers along with our strong market knowledge and relationships; this deal represents a fantastic opportunity to further develop our events and international market presence, especially in China and the Middle East where Tarsus has very successful and established operations.”

James Reader will take up the role of Non-Executive Chairman at Smarter Shows post-acquisition whilst Joint Managing Directors Emma Stokes and Mindy Emsley will continue to run day-to-day operations from the Smarter Shows offices in Brighton, UK.


If you require any further information please contact Ben Parker, Marketing Director
t: +441273 916 291