Great! You’ve invested in a booth at the leading industry show of the year. Now what? If you want the show to be a success you’ve got to start planning at least a few months beforehand. And one of the easiest (and most cost effective) way to maximise your return is a solid social media plan.
Here are some easy social media tips to entice attendees to visit you:
1. Know your audience
Your company may have a number of social media platforms, but it’s important to find out where your attendees will be engaging the most. Make sure you’re sharing content where it’s going to be valued.
2. Promote one month out
Tease your audience! Show them an image of the product you’re launching or perhaps something even more subtle e.g. “our R&D team have an exciting development to announce – visit our booth 123 to learn more”. Give the attendees something to look forward to! Remember: always include your booth number, because…