Exhibiting at a trade show is one of the most effective ways to make new business contacts, promote your company/products and expand into new markets. Exhibiting successfully however, requires more than just committing to the floor space to get good results.
Here, I share my my top 10 tips to prepare you for exhibiting so you get the most out of your exhibition participation:
1. Complete orders for show services by the date given. By ordering on time, you will usually qualify for an advance rate.
2. Schedule any labour for straight time hours and make certain you and your materials are ready on time, as unnecessary delays can cost you money.
3. Check if the official contractor offers any booth packages. These can vary from a basic furniture package for your booth, to a fully equipped shell-scheme booth. Ordering a package instead of all items separately can save you money, so look out for these in your exhibitor…