Hashtags are an essential part of your event marketing toolkit – but as with any tool, you need to know how to handle them correctly for maximum effectiveness. Used right, they can benefit everyone involved in the show, and possibly go viral in the social media world. With hashtags now appearing on Google+, Instagram, Vine, Pinterest and even Facebook, there is no reason not to invest your time in learning this social media skill.
Attendees following your event hashtag can generate new connections, interact with speakers or exhibitors, and share their own commentary, images, videos and other highlights of the show, offering a fantastic stream of content that can maximize your event visibility within their industry. Exhibitors and speakers can generate extra buzz around their appearance at the event and draw more visitors; people who aren’t attending the show yet can view a stream of persuasive testimonials that might just compel them to sign up for days 2 and…