Webinars play an important role in B2B event marketing. If you haven’t already considered using them in your company – now’s the time! Not only are they a great way to generate leads, they also help you build valuable relationships with your customers.
Taking the time to develop an effective strategy for using webinars as one of your marketing tools will help build an engaging and influential platform that will reach people all over the world.
Here are some useful tips on producing an inspirational webinar:
Preparation
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Send an invitation email. This is an opportunity to approach your audience and convey what they will learn, as well as why it is valuable to sign up. Highlight the Q&A session with an option for asking a question in advance – this will ensure their attendance later. And make sure your ‘Register for Free’ CTA button stands out!
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Circulate reminders early (particularly if plugins need…